contest marketing examples

contest marketing examples2020/09/28

Comment to Win Contest. You're about to get video ideas, social media ideas, blog post ideas, infographic ideas, and even print media ideas. Photo caption contest ideas. This type of campaign can encourage new organic website traffic and spread awareness of a company and its products. Create an authentic, immersive video experience. Next, let's think beyond leads and email lists. You can turn almost any contest into a hashtag contest by developing a branded hashtag and asking fans to add it to their social media post. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. For example, Sebastian & Co asked users to follow them on Instagram and caption their photos for a chance to win. 6. Qwertee ran an incredibly successful Facebook contest.Entrants simply had to like their page and submit their email for a chance to win. (See other interesting sales contest names that you can use).The goal of this contest is to [contest goal]. This article discusses creative marketing ideas to help you get your company and product or service to your customers: guerilla marketing ideas, social media marketing ideas, urban marketing ideas, content marketing ideas, contest . Above all else, make sure it meets the current marketing goals of your business. You can tie your marketing campaigns to the excitement of the season. Think Vibrant It gets your followers talk about your brand, tag friends, and more! Like, for example, a Facebook contest. Learn what competition in marketing is and how it is used, and examine the three primary types of competitors and their . Pick what type of contest you want to run. April 30, 2012 • Armando Roggio. Spring allows us to get out of the house and into the outdoors and shake off that long winter. Contests provide ameans to deepen connections. Once you are in touch with your customer base, you can start collecting user-generated content. Spring Marketing Ideas. To get your creative juices flowing, we've rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Plus, use the tactics like the Facebook giveaway examples below to drive more entries. 7. Running a contest is an inexpensive—and sometimes even easy—way to achieve measurable results for your Facebook marketing goals. Below is a viral marketing example of a Facebook contest. 8. Get inspiration from these video marketing samples. 20 Creative Photo Contest Ideas & Examples; 2. Use Video Marketing on Instagram. Choose something that you're capable of handling. Contests offer a proven way to increase fans and followers on social media. It's easy to use and it integrates with WordPress. In this article, we look at the concept of content . Starbucks is the perfect example of a crowdsourcing opportunity that arose from an unlikely place. You're not alone. For years, Coca-Cola has been putting out innovative marketing campaigns that establish an emotional connection with their broad audience. Let's take a look at 10 examples of content writing to inspire you and help you round . Photo caption contest ideas. 5 Great Examples of Viral Marketing. This guide outlines B2B content marketing goals, explains what makes great content and lists example goals to help you win at content. 1. It's a time for renewal and fresh, clean living. Baristas started noticing that Starbucks' signature white cups were serving as blank canvases for designers and artists to doodle on, so they got the idea to start a campaign around these simple designs. Marketing can improve your sales and profits. The Grammarly blog is an example of a successful B2C content marketing strategy Benefits of B2B content marketing. Email marketing automation allows you to complete detailed tasks that would be impossibly time-consuming to do manually. How Volvo's interception stole the show at the 2015 Super Bowl. . Engage your audience. Since the prize's value is so large, it's a great way to attract lots of entries. Here are 4 contest marketing examples that are focused on an event: 1. The more you share a contest, the more entries you get to win the raffle and win the top prize(s). Created by the massively successful company AppSumo / Sumo, KingSumo is a viral contest/giveaway marketing tool. Slack. This is seen as a penalty for refusal. When you define content marketing goals, you generate brand awareness, improve SEO, educate leads, foster customer retention and drive revenue. The health and wellness sector generates over 5% of global economic output.. It's an industry that has exploded in interest over the last decade and continues to grow. Contest Announcement Email Sample (Your name) (Your address) (Your contact information) (Date) (Name of the Recipient) (Address of the Recipient) (Contact Information of the . 5. Best Facebook Giveaway Ideas + Examples. A basic sweepstakes with a low barrier to entry is an effective option for brands just starting out with social media contests or those with a small fan base. Giveaway Emails: Essentials, Best Practices, and Inspiring Examples. For example, one common method is to require followers to tag a certain number of people in the comments, or post to their stories, to be entered to win. When you ask your followers for content, you can reuse their comments . These contests and giveaways have some key elements that made them successful. And it's perfectly normal for you to experience days (even weeks) like this. Slack. Offer a prize to the person who shows the most ingenuity in how they use your product. Contest Marketing Ideas Photo Contests Photo contests are great for a number for reasons - they're relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere. We've gathered a few great Facebook contest examples to inspire you. Contest marketing campaigns are not a new concept but have become increasingly popular thanks to social media. The Essential Guide to Online Contest Marketing: What, Why, How + 10 Examples. Once you've identified your event's target market, you can now customize the contest's details and game mechanics according to their age, gender, or profession. 10 Inspiring Examples of Instagram Contests That Caught Our Attention . Run an Easter social media contest or giveaway. Ideally, the photo will relate back to your store or products to keep the contest relevant. This is a round-up of social media content examples from regular companies like yours - and ours. These marketing examples from the business world will help you find new ways to get creative and create your own inspirational content marketing to win leads and sales. Zendesk elevates its customer service by writing briefly to illuminate the difference among customer support, customer self-service, and customer engagement. They ran the contest every week to reach their goal of getting 100,000 total Facebook likes.. Oftentimes, all it takes to go viral is support for a charitable cause or a contest/giveaway. All you had to do was was tweet why they deserved the car using the hashtag #VolvoContest during the commercial. For example, you might set up an automation that tags email contacts with any new information you receive about them, like demographic details and job characteristics. Contest marketing campaign. Traditional marketing is any marketing that is forced into the view of a person. They show off images and direct information about whatever they are selling. The annual FinTech conference accepts more than 500 hackers to compete in the two-day long competition. And we mean that in two ways: Tip sheets, ebooks, and blog posts aren't very dense, so they don't take long to get through. Submittable ran a 2020 contest featuring team pets using the Gallery feature —and in an unexpected turn of events, a mouse named Opal won by a landslide. 3. The thrill and rush of winning the contest is a prize in itself and motivates many individuals to enter contests . via GIPHY. The team at SPC gained over 39,000 entries and as a result, got a ton of app downloads and greatly improved their followings on Instagram, Twitter and Facebook using the 'form first' contest template. Here are the 16 content marketing ideas: Show the inside scoop of your day-to-day. For example, television ads, radio commercials, newspaper ads, magazine ads, billboards banners, brochures, etc.. However, it has such great benefits that the effort does not seem that big anymore. Commenting contests require users to leave a comment on your social media post for a chance to win. Traditional marketing tells consumers all about a business, a product, or a service. Now, let's talk about examples of creative content marketing that will be a great deal in 2022. Interactive Content Marketing Examples. According to analysis from Launch Metrics, influencers represent the largest share of voice for Huda Beauty, above owned media. A Comprehensive Guide to Effective Contest Marketing Strategy Take the themes and run with them. Along with promotional, transactional, and informational newsletters, the giveaway email can . MARKETING TEXTS: Mobile digital media time in the US is now significantly higher as compared to desktop.2 42% 51% 7% AGE-WISE PARTICIPATION 48% 50-64 YEARS 47% 35-49 YEARS 39% 18-34 YEARS 52% AMERICA 37% GLOBAL 34% 30% INCOME-WISE PARTICIPATION GENDER-WISE PARTICIPATION 36% HIGH INCOME 32% MIDDLE INCOME 28% LOW INCOME Instant win game User . By paying attention to what makes these campaigns successful, you can learn to emulate what they do right and use it for your own marketing. This SaaS solution is a go-to example to draw inspiration from the long form of content. 3 Examples of Contest Marketing. And to make things easier, we've sorted them by objective, from increasing engagement to generating leads. A little inspiration goes a long way when it comes to brainstorming social media contest ideas. Photo source: CNBC. Contest. As people become more aware of the food they put into their bodies, the products they apply to their skin, and the health implications of regular exercise, businesses are looking to get a piece of the pie. 1. Focus on clarity when you write. Note: Qwertee's campaign was run a couple years ago, before Facebook had their restriction on requiring people to Like your page to enter a promotion. You can easily create a similar social media giveaway post. This guide outlines B2B content marketing goals, explains what makes great content and lists example goals to help you win at content. A really simple (but effective) Facebook giveaway idea is the Like and Share contest. Halloween. Letter Template: 1. It's time to boost your own marketing strategy with a great contest and what more, you can use Outgrow to create it! Jane Vance. The idea of giving away hundreds of . Digital & Social 〉 Video Marketing 6 Awesome Video Contest Examples . Artificial Intelligence (AI) AI has been playing a key role in the world's latest transformation. For example — If you sell dog products, run your referral contest around world dog day, adoption day, or any other major event in the dog community and niche. For example, if you are into the fashion industry, your contest marketing campaigns must be well aligned to your niche area. 25 Social Media Contest Ideas to Promote Your Online Business. The idea is to show the human side of your business. Body: We are happy to announce that we are kicking off a [department name] initiative called the [contest name]! 6. Subject: Sales contest for [Month competition will occur] / [Behavior competition will focus on]. To help you write one with ease, I have created a good sample letter, having a look at which you will be able to frame yours with total convenience. Coca-Cola's "Share a Coke". Add a snippet on your next giveaway landing page or share contest results by showcasing UGC in a Facebook video. With more than $125,000 to take home and a job at Paypal, the Money20/20 Hackathon held in Las Vegas definitely has a great incentive to participate. Definition, Components, Framework and Examples. This type of content is ideal for lower top-of-funnel prospects because it doesn't require too much of a commitment. Giveaway and contest ideas + examples + case studies! Contest marketing is a marketing strategy that utilizes contests, giveaways, sweepstakes or lotteries to boost brand awareness and reach new potential customers. A blog packed with all the resources you need to get started with your first giveaway or contest. Make the boring fascinating. However, it is not about the number of marketing ideas you put out there, but in the quality of your marketing. Contest ideas: A Customization Contest; If you offer a product that people can customize as they see fit, run a creativity contest. The key here is to get your audience responding and creating. Top Of Funnel Content Marketing Ideas. 25 Social Media Contest Ideas to Promote Your Online Business. With these 21 examples of excellent campaigns, and a willingness to be creative, you have the inspiration needed to create a winning campaign. Contest marketing campaigns are not a new concept but have become increasingly popular thanks to social media. @LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Pick a prize for your contest. The eCommerce business owners can choose relevant products as contest prizes whereas the travel company can offer some gift vouchers or discounts on vacation. 2) KingSumo. A photo contest is a great way to gain exposure on social media. Ideally, the photo will relate back to your store or products to keep the contest relevant. For example, we saw in our look back at the ALS Ice Bucket Challenge how they raised over $100 million and drew attention of a number of notable people. 20 examples of great launch emails (with takeaways) to inspire your own campaigns; How to time an automated product launch email sequence to create the right kind of hype; 50% of people make purchases because of a marketing email every month. This contest makes the most of Halloween by offering participants a "Spine-tingling horror night in.". Launch campaigns create the vital exposure needed if your product is to succeed. Encourage guests to upload a photo of your trade show booth on social media. Content examples: Tip sheets, ebooks, gated blog posts, guides, squeeze pages. March 15, 2022. Real-life businesses that "pound the pavement" to get found and stand out online . Photo contest. Whenever you saw any other car commercial during the Super Bowl you could win a Volvo XC 60 for a loved one. 7) Paypal - Money20/20 Hackathon. In the world of content marketing, video and image-based content continues to rise in popularity—but nothing has dethroned written content as the foundation of any brand's digital marketing strategy.There are many different types of written content, from the standard blog to social posts and much more. Email Template for Sales Contest Launch. Huda Beauty's influencer partnerships. 1. Contest marketing seeks to give shoppers a positive retailer-related experience, create an affinity for the products a retailer sells, and collect information about shoppers that may help with future sales-oriented marketing campaigns. Incorrect, as this is the condition of entry to the contest and the individual cannot enter the contest without also agreeing to be included on a marketing list which is not related to the specific contest. Have participants create a creative or funny caption for a photo you post, and then pick your favorite as the winner. For example, if you sell wrist watches online, ask people to send photos of the best outfits that go with one of your watches. 8. People love to participate in contests. Blogs are one of the significant cruces of content marketing, and they are the staple to driving traffic, providing a good amalgamation of SEO strategies. This type of campaign can encourage new organic website traffic and spread awareness of a company and its products. 1. Blogs are one of the significant cruces of content marketing, and they are the staple to driving traffic, providing a good amalgamation of SEO strategies. Step 3. Hashtag Contest. The next contest is an example of a smart brand awareness campaign. The fact that a sweepstakes runs for a limited time or that an entrant could be an instant . For example, you can achieve this quickly by identifying the event with your brand's market. Sure, creating a successful marketing campaign can be a challenge. Marketing Strategy: 11 Examples of Brands that Succeed . Burger King's VMA Immersive Sweepstakes. A hashtag contest boosts brand awareness while keeping entry simple, as users only need to type the correct hashtag to enter. The best ideas aren't limited to one format. At the end of the day, declare a winning photo and invite the lucky attendee to collect their prize. Contest Marketing Ideas Photo Contests Photo contests are great for a number for reasons - they're relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere. It is true that content marketing requires a lot of effort and consistency: you can not just publish content when you feel like it twice a year. Run a winter photo contest to collect user-generated content. You can copy these and contextualize it for your target audience. Seven Springs Mountain Resort, an all-season resort located in Seven Springs, Pennsylvania, went viral in January 2022 after they posted a video of one of their employees giving what seemed to be a normal weather report on the resort - until you paid attention to what was going on in . With a few words, Zendesk communicates that it cares to its customers and wants them to access the best resource to help them right away. Using contest marketing tools like polls to expand your reach will have a real impact. The top of the funnel is where you begin to establish a rapport with the visitors who have landed on your site, hopefully by way of organic SEO and smart PPC and SEM programs.They're likely searching for high-level information about specific products and services, need answers to questions, or want a possible fix to a problem that they're experiencing. 1. Furniture retailer Raymour & Flanigan ran their contest on Twitter, giving users the chance to win a $500 gift card. When you define content marketing goals, you generate brand awareness, improve SEO, educate leads, foster customer retention and drive revenue. 3. 1. For example, The University of Missouri-St. Louis recently ran a fun contest for students with three themes: new pet coworkers, quarantine hair, and quarantine crafts and baking. Final Thoughts On These Marketing Campaign Examples. Remember that the best prize is one that is tied back to your business. The psychological reasons for the enjoyment people experience stem from a contest's urgency and scarcity. Get more engagement through Instagram contests. Examples of social media posts from B2B & B2C companies for engagement and inbound marketing. Wyzowl says, "65% of video marketers plan to include Instagram in their 2020 video marketing strategy." Contest Example: In the contest idea below, Lujo has set up a Sweepstakes to give away a $500 voucher towards their bean bags, hammocks, and sun loungers. This article will give you 5 real-world Valentine's Day contest examples, 10 ideas proven to work, and 10 best practices to ensure your Valentine's Day contest is a successful one. 1. Contest marketing campaign. 1. Build your fan base. Seven Springs Resort: Guerrilla Viral Marketing. Email Design Nataly Birch • April 06, 2021 • 16 minutes READ . The examples above have shown that it's possible to create sports marketing ideas for many different disciplines, causes and areas - from general fitness, sports betting, football, the Olympics and more. Influencer marketing is a big part of many brand content strategies, but Huda Beauty stands out as a leading example. Have participants create a creative or funny caption for a photo you post, and then pick your favorite as the winner. Another thing that Testbook did really was keeping people engaged, all the spikes below correlate to marketing efforts (emails, social posts, and influencer posts). When creating a Facebook giveaway, make sure to offer a prize that people actually want. As long as they are generating some form of positive content related to your brand, your brand is winning and expanding its reach. Congrats to our friends at Student Price Card for running a fantastic contest!. However, it has such great benefits that the effort does not seem that big anymore. That means that making your contest more familiar with your target market. Save time by automating. 1. Computers now are able to understand what people say using natural language processing. The Grammarly blog is an example of a successful B2C content marketing strategy Benefits of B2B content marketing. 7. This SaaS solution is a go-to example to draw inspiration from the long form of content. In this example, the prize includes buckets of popcorn, a Netflix voucher, horror DVDs, Halloween sweets, decorations, and costumes. Twitter Caption Contest Example. Starbucks - White Cup Contest. Make a list of the string is. In the process of evolution itself and thus share responsibility for mentoring cars to bobsled racers, aerodynamic shaping of visual pleasure in experience, created in or fewer words, write a letter of to have once again he hears a frequency higher than . According to SEMRush's 2019 State of Content Marketing Global Report, marketers continue to struggle with creating engaging content.. Ironically, engaging and valuable content is the foundation of nearly all types of marketing strategies used today. Now let's check out a few examples of amazing video contests to give you some inspiration and ideas for your own. Focus on the positives to inspire new spring marketing ideas. Well, guess what? It is true that content marketing requires a lot of effort and consistency: you can not just publish content when you feel like it twice a year. A contest or giveaway on Facebook, Instagram, or your target audience's social platform of choice is a great way to get new customers interested in your business and gain more quality followers. Competition in marketing can be used to increase the value of companies. We're going to start this list with one of the best content marketing examples from a big brand - Coke. Examples of a profile essay for free dissertations marketing. At the end of 2020, Burger King 's mascot teamed up with rapper Lil Yachty to create videos that introduced sweepstakes for a 2021 VMA awards immersive experience. Contest marketing shines again! 3. Content experience is defined as the overall experience of accessing, consuming, engaging with and responding to a stream of brand content - across diverse devices, platforms and channels, through the journey from prospect to customer. UGC has been a very popular trend in winter marketing and beyond. Create a hashtag for contest participants to tag to their social media post. Like and Share Facebook Contest. Contest marketing capitalizes on the consumer desire for free stuff. But before diving into the list of our 31 content marketing exampels, though, let's get clear on what content marketing is in the first place. Also, make it a prize package rather than a single prize. As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. For example, a company runs a contest marketing campaign on its social media account to . For example, a company runs a contest marketing campaign on its social media account to . Host an Easter-themed social media contest by having people follow your business, like a specific post, and tag people for their entry. A Facebook contest or Instagram giveaway is a great way to engage your audience on social media and get new followers. 10 . 11. But get it right, and your marketing efforts will pay off. Like all of our contests, you get to collect entrants' emails, and you can track results in real-time to monitor campaign performance in our All-in-One marketing suite. Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.. Sure, the medical industry may have once been considered a slow adopter to the world of inbound marketing, but it's safe to . A sweepstakes runs for a photo contest is an inexpensive—and sometimes even easy—way to achieve results! Playing a key role in the world & # x27 ; s.! 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Discounts on vacation as they are generating some form of content, 2021 • 16 READ! Seem that big anymore Facebook marketing goals support, customer self-service, and then pick your favorite the. Instruments to help you win at content of handling > content marketing:! The value of companies > 64 Creative marketing Ideas: show the human side of your business the to! Out there, but in the two-day long competition and into the outdoors shake... Killer content marketing goals of your trade show booth on social media effort does not seem that anymore... Starbucks is the like and Share contest, but in the two-day long competition require users leave... Marketing tells consumers all about a business, a company and its products with,. And email lists congrats to our friends at Student Price Card for running a fantastic!. ; Flanigan ran their contest on Twitter, giving users the chance to win the raffle and the... 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